Intuitive Shopping AI Logo

Privacy & Cookie Policy

(Last updated: 29 June 2025)

1. Who we are

Memcrab ltd (“we”, “our”, “us”) operates the landing page available at Intuitiveshopping.ai. We are committed to protecting your privacy and handling your data in an open and transparent manner.

2. What data we collect

  • Name (first & last)
    • Purpose: personalise emails and support
    • Collected when: you submit the form
  • Email address
    • Purpose: send you the material you requested and occasional product news
    • Collected when: you submit the form
  • Usage data & device info (IP, browser, pages visited, clicks)
    • Purpose: site analytics & experience optimisation
    • Collected when: automatically via cookies

3. How we collect data

  • Form submission on our landing page
  • Cookies & similar technologies placed by:
    • HubSpot (lead management & email)
    • Google Analytics (anonymous visitor statistics)
    • Microsoft Clarity (click-heatmaps & session replays)

Full cookie details are listed in our Cookie Table below.

4. Why we process your data (legal bases under GDPR)

  • Send requested content — Consent (Art 6 (1)(a))
  • Occasional marketing emails — Consent
  • Improve website & ads — Legitimate interest (Art 6 (1)(f)) — you can opt out anytime

5. Sharing & international transfers

Data is stored in HubSpot’s EU data centre when possible. HubSpot, Google, and Microsoft may transfer data to the United States under the EU–US Data Privacy Framework or Standard Contractual Clauses.

6. How long we keep data

  • Marketing contacts: until you withdraw consent or 24 months after last engagement — whichever comes first.
  • Analytics data: 14 months (Google Analytics default), after which it is automatically deleted or aggregated.

7. Your rights

Under the GDPR you can, at any time and free of charge:

  1. Access the personal data we hold about you
  2. Correct inaccuracies
  3. Erase your data (“right to be forgotten”)
  4. Restrict or object to processing
  5. Port your data to another provider
  6. Withdraw consent (e.g. via the unsubscribe link in every email)
  7. Lodge a complaint with your local data-protection authority

8. How to exercise your rights

Email us at privacy@memcrab.com. We respond within 30 days.

9. How we secure your data

  • TLS encryption (“https”) for data in transit
  • Role-based access controls in HubSpot
  • Regular penetration tests and security patching

10. Changes to this policy

We may update this notice to reflect legal or operational changes. Material updates will be highlighted on this page at least 7 days before taking effect.

11. Contact

Data Protection Officer

Memcrab ltd

19 Osram Road

London, UK

privacy@memcrab.com

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Cookie List (summary)

  • _ga – Google Analytics – stored for 14 months – visitor statistics
  • _hstc – HubSpot – stored for 6 months – lead tracking
  • CLID, ANONCHK – Microsoft Clarity – stored for 12 months – heatmaps & session replay

(Full technical details appear in HubSpot’s, Google’s, and Microsoft’s own policies.)

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